New development opportunities
In February 2007, Home Retail Group signed heads of terms to develop
the Argos retail format in India through a franchise arrangement with
a joint venture company owned by leading Indian retailers Shopper’s
Stop Ltd and Hypercity Retail India Private Ltd. Under the terms of the
arrangement, Argos is providing its brand, catalogue and multi-channel
expertise and IT support. The business, trading under the ‘HyperCITY-Argos’
brand name, is based largely on the existing Argos multi-channel proposition.
During the eight months since signing, the team involved has put together
the first catalogue, containing 4,700 lines, in readiness for release
this month. There will be an initial six stores open in the Mumbai region,
testing a range of store formats. There will also be a non-transactional
website, www.hypercityargos.com, available shortly, and the first stages
of the home delivery and call centre operations are in place.
In April 2007, Home Retail Group acquired a 33% stake in an Irish out-of-town
homewares business, ‘home store + more’. The investment of
£6.8m (Euro 10m) is being used to fund an agreed plan to expand
the chain in Ireland, at a rate of approximately three stores a year over
the next few years. The business is trading in line with management expectations
and it opened a third Irish store in July.
Separate from this investment, Home Retail Group is developing its own
homewares format in the UK. The first UK ‘HomeStore&More’
store opened this month in Aylesbury, Buckinghamshire. Home Retail Group
expects the initial pilot phase to include at least one additional store
to be opened during the second half of the financial year.
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